Excellence in action

Leather and footwear industry

Footwear production in Ethiopia

Germax can prove a substantial track record in providing advisory services to the shoe and leather industry. Over the past 20 years our company has carried out more than 150 individual advisory projects for the shoe industry.


Our experts have long standing working relations with major European shoe producers and retail organisations within the international shoe business such as: BATA - Shoe Organisation, C. Freudenberg, Weinheim, Wortmann Detmold - Shoe Importer, Addidas - Sports Shoes, Garant-Retail Organisation, Elefanten - Children Shoe Manufacturer, Bally Shoe Co. Group UK, Norvic. Shoe Co., H&M Rayne and numerous other companies in the European Union and the US.

Our experts cover the whole range of expertise needed to successfully implement integrated advisory programmes to the shoe industry. The services offered by Germax are the following:

  • Institution Building Advisory Services to national Federations of the Shoe Industry, Research Institutions, Testing and Certification Institutions, etc.
  • Support to and setting up of Vocational Training Centres for the Shoe industry including course conception, equipment, staffing and management of the institutions
  • Country wide Sector Support Programmes for the Shoe Industry

Adapted consulting services to individual footwear producers including the following, non-exclusive, list of services:

  • Production and Company Organisation

Production Process Design, Process Manuals Development, Quality Control and Standards, Improvement of Raw Materials Supplies, Management Information Systems, Procurement Assistance, ...

  • Design and Production Methods

Trend Information System, Technical and Artistic Design Processes, Range Building Methodologies, Manufacturing Methods, Computer Aided Design and Computer Aided Manufacturing (CAD/CAM), Computer Aided Costing Systems, ...

  • Marketing and Distribution

Market Research, Training of Sales Personnel, Marketing and Sales Plans, Marketing Campaigns, Export Promotion, Effective Distribution Systems, Organisation of international Fair Participations, Generation of Buyers Contacts, ...

  • Financial Management and Controlling

Financial Control Systems, Accounting Systems, Training of Staff, ...

In addition to our private sector assignments, GERMAX frequently carries out projects on behalf of international development organisations and development banks such as: European Commission, UNIDO, GTZ Germany and the KfW - German Bank for Development and Reconstruction. Most of our assignments linked to the ODA are related to trade and investment activities such as the organisation of international fair participations; export promotion, investment promotion, etc..



GERMAX seeks highly qualified and motivated experts for projects in the European Union and abroad


Please apply with GERMAX by sending us your CV to:


We will treat your personal data always in line with the requirements of the General Data Protection Regulation (GDPR) of the EU

Current assingments


© GERMAX Gerli GmbH, All rights reserved / Privacy Policy